Basic Witch

Rigid Packaging/ Packaging Design

Basic Witch is a vibrant “witchy kit” that playfully reflects the rising pop-culture fascination with witchcraft and esotericism. Designed as a form of entertainment rather than a holistic experience, the kit includes tools drawn from various esoteric practices.Packaged in a rigid, multipurpose box, Basic Witch offers four essential items every beginner witch needs to begin exploring the realms of introspection, ritual, and self-discovery.Aimed at Millennials and Gen Z, the product is designed with a minimal yet bold aesthetic—featuring strong colors, geometric forms, and a subtle touch of mystery to echo current design trends.

Previous project

Next project