Basic Witch

Rigid Packaging/ Packaging Design

Basic Witch is a pop, colorful “witchy kit” mirroring the superficial popularity of esoterics and witchcraft.
It contains items used in various esotheric fields to provide a holistic experience and entertainment. It consists of a rigid multipurpose box, carrying “witchy” goods. Basic Witch provides 4 essential items a beginner basic witch would need to explore the realms of esoterics and introspection. This product would be sold in small specialty gift stores, and online. Basic witch is targeted toward Millenials and Gen Z.
The design is minimal and contemporary, relying on bold colors and geometric shapes to mimic the current trends with a hint of obscurity.

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